Redirect Checker

Check the full redirect chain for any URL. Identify redirect loops, unnecessary hops, and whether redirects preserve your link equity correctly.

What you need to know

301 vs 302 redirects — 301 (permanent) passes most link equity to the new URL — use for moved pages. 302 (temporary) passes less equity — use only for genuinely temporary moves.

Redirect chains lose link equity — Every hop in a redirect chain dilutes the link equity passed through. A → B → C loses more equity than A → C directly. Keep chains to one hop maximum.

Redirect loops kill crawling — A URL that redirects to itself or creates a cycle (A→B→A) prevents Google from crawling it. Bots stop after detecting a loop.

HTTPS redirect must be clean — Every HTTP URL should redirect to its HTTPS equivalent in one clean 301. www/non-www should also redirect cleanly — four possible combinations, one canonical version.

Frequently asked questions

What is a redirect?

A redirect automatically sends users and bots from one URL to another. The most common types are 301 (permanent) and 302 (temporary).

What is a redirect chain?

A redirect chain happens when URL A redirects to URL B, which redirects to URL C. Each extra hop dilutes link equity and slows page load time.

How many redirects are too many?

Any redirect chain longer than one hop is too many. A→B is fine. A→B→C needs fixing. A→B→C→D is a serious technical issue.

Does a 301 redirect pass 100% link equity?

Google says 301 redirects pass 'full' PageRank, but most SEOs observe a small loss. One clean redirect is always better than a chain.

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