Free Tools/Backlinks Checker
Link Building

Backlinks Checker

See which websites are linking to any domain. Analyze your backlink profile or spy on competitors to find link-building opportunities.

Powered by Keywords Everywhere

What you need to know

Why backlinks still matter — Google treats backlinks as votes of confidence. More high-quality backlinks from relevant, authoritative sites = stronger ranking signals.
Quality over quantity — 10 backlinks from DA 60+ sites outperform 500 links from DA 5 directories. Always evaluate the linking domain's authority and relevance.
Anchor text diversity — Healthy backlink profiles have varied anchor text — brand name, naked URLs, keywords, and generic terms. Over-optimized anchor text is a red flag.
Toxic links hurt rankings — Links from spammy, irrelevant, or penalised sites can drag your rankings down. Identify and disavow them via Google Search Console.

Frequently asked questions

What is a backlink?

A backlink is a link from one website to another. Google uses backlinks as a core ranking signal — sites with more quality backlinks tend to rank higher.

How many backlinks do I need to rank?

It depends entirely on your competition. Check how many backlinks the top-ranking pages have for your target keywords and aim to match or exceed them.

Are all backlinks equal?

No. A single backlink from a high-authority, relevant website is worth far more than hundreds of links from low-quality or unrelated sites.

How do I remove bad backlinks?

Contact the linking site to request removal. If they don't respond, use Google's Disavow Links tool in Search Console to tell Google to ignore them.

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