Keyword Density Checker

Analyse keyword frequency and density for any text or URL. Spot over-optimisation before it triggers Google penalties and ensure natural keyword distribution.

What you need to know

What keyword density is — Keyword density is the percentage of times a keyword appears relative to total word count. 1–2% is a rough guideline — but context and quality matter far more.

Over-optimisation is real — Repeating a keyword unnaturally signals manipulation to Google. If your content reads like a robot wrote it, your keyword density is probably too high.

LSI keywords reduce stuffing risk — Instead of repeating the exact keyword, use synonyms and related terms (LSI keywords). Google understands meaning, not just exact phrases.

Focus on searcher intent, not percentages — Write for the reader first. If your content fully answers the query better than competitors, the right keywords will appear naturally at appropriate density.

Frequently asked questions

What is keyword density?

Keyword density is the percentage of times a target keyword appears in your content compared to the total word count. A 2% density means 20 occurrences per 1,000 words.

What is the ideal keyword density?

There's no magic number. 1–2% is commonly cited as a guideline, but Google doesn't use keyword density as a direct ranking signal. Natural, helpful writing is the real target.

What is keyword stuffing?

Keyword stuffing is the practice of over-using a keyword to try to manipulate rankings. It triggers Google's spam filters and can lead to ranking penalties.

How do I check keyword density for a competitor's page?

Enter their URL into the keyword density checker. This reveals which keywords they emphasise and how frequently — useful competitive intelligence for content creation.

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