Google Keyword Tool

Find keyword ideas directly from Google's search data. Discover what people are searching for on Google with real volume, competition, and CPC data.

What you need to know

Google data, not estimates — Unlike third-party guesses, this tool pulls from Google's actual search data — the same source powering Google Ads keyword planner.

CPC signals buyer intent — High CPC means advertisers pay a lot to appear for that keyword — which means searchers are ready to buy. High-CPC keywords are worth targeting organically too.

Competition score — Competition (low/medium/high) reflects how many advertisers bid on the keyword. High competition in ads often means high competition in organic results too.

Use for both ads and SEO — The keyword data works for paid campaigns and organic content strategy. If a keyword has high CPC and high volume, it's valuable for both channels.

Frequently asked questions

Is this the same as Google Keyword Planner?

It uses similar data sources. Google Keyword Planner requires a Google Ads account; this free tool gives you the same keyword insights without logging in.

What does CPC mean?

CPC (Cost Per Click) is the average amount advertisers pay every time someone clicks their ad for that keyword. Higher CPC = more commercial intent.

What is keyword competition?

Competition shows how many advertisers are bidding on a keyword. Low competition keywords are easier to rank for organically and cheaper to advertise on.

How do I find low-competition keywords?

Filter for keywords with decent volume (500+/month) and low-medium competition. These give you the best ROI for content creation.

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