Meta Description Checker
Paste your meta description and get an instant score. We check character length, call-to-action words, power words, and numbers — and tell you exactly what to fix to get more clicks from search results.
What makes a great meta description
Frequently asked questions
Does the meta description affect Google rankings?⌄
Not directly — Google confirmed it's not a ranking factor. But it directly affects click-through rate. Higher CTR sends positive behavioral signals to Google, which can indirectly improve rankings over time.
What is the ideal meta description length?⌄
70–160 characters. Google typically truncates at around 155–160 characters on desktop and slightly less on mobile. Aim for 130–155 to stay safe on all devices.
Will Google use my meta description?⌄
Not always. Google rewrites descriptions when it determines yours doesn't match the search query well enough. Write descriptions that directly address multiple search intents for the page.
Should every page have a unique meta description?⌄
Yes. Duplicate descriptions give Google no additional context about what makes each page unique. Unique descriptions also prevent result cannibalisation when multiple pages from your site rank for similar queries.
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