Inbound Link Checker

Check which pages are linking to any URL. Find your most linked-to content, discover link opportunities, and monitor how internal and external links point to your key pages.

What you need to know

Why inbound links matter — Every link to a URL is a vote of confidence. Pages with more quality inbound links tend to rank higher — both from external sites and your own internal linking structure.

Internal links are underrated — Most sites under-utilise internal linking. Pointing more internal links to your key pages passes authority and tells Google what matters most.

Find your strongest pages — Pages with the most inbound links are your authority hubs. These are the best candidates to link FROM when you want to boost other pages.

Spot broken inbound links — If a page that links to you becomes a 404, you lose that link equity. Find and reclaim those lost links by redirecting or requesting an update.

Frequently asked questions

What is an inbound link?

An inbound link (also called a backlink) is any link from another page pointing to your URL — whether from an external site or your own internal pages.

How do inbound links help SEO?

Google treats inbound links as votes of trust. Pages with more high-quality inbound links rank higher. Internal links also distribute authority across your site.

What's the difference between inbound and outbound links?

Inbound links point TO your page (you receive them). Outbound links point FROM your page to other pages (you give them).

How do I get more inbound links?

Publish original research, create linkable assets (tools, guides, data), earn guest posts on relevant sites, and fix broken links pointing to your competitors.

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